From brief to store shelf – we support the client at every stage
Private label development is a process requiring coordination, experience, and an understanding of market needs. At MK Agro, we approach this task comprehensively – from concept, through design and production, to delivering the finished product to the market. For us, it’s not just a service – it’s a shared journey where the client is never left alone.
Where Do We Start?
Every project begins with a conversation. Whether we communicate by email or meet face to face – the most important thing is to understand the client’s needs well. We determine what type of products should reach the market, in which country they will be sold, what the culinary traditions and cultural contexts are in that country, who the target group is, and what the visual preferences are. All this is to ensure we’re heading in the right direction from the very first steps.
“We guide the client step by step – from the first conversation to the moment when the finished product reaches the warehouse or store.”
Stages of Private Label Creation at MK Agro:
- Product selection – the client specifies which products they want to offer under their brand, in what weight and flavor
- Determining package contents – meaning brand name, product name, texts, technical data, composition, nutritional values, and other required information.
- Graphic design – the client can send their own visual brand concept or use the help of MK Agro’s graphic team, which specializes in packaging design
- From concept to packaging – we prepare visualizations and trial mockups, which we analyze and improve together.
- Project analysis – our multidisciplinary team analyzes all elements of the private label project from raw material quality, taste, composition, legal aspects, to packaging quality and legal compliance
- Ordering packaging and launching production – the final stage is ordering packaging, planning production, and pressing the “START” button
Who Do our Partners Work with?
Each private label project has its individual supervisor who is responsible for coordinating all activities, timely implementation, and keeping the project within budget. However, the entire company team supports them throughout the process, including:
- Quality department ensures compliance with regulations and product safety.
- Purchasing department orders all packaging elements.
- Production is responsible for conducting technological trials, planning production capacity, and the private label production process
How Long Does it Take?
The market abhors a vacuum, which is why our priority in every project is its rapid implementation. For retail private label products, preparing the finished product takes only 2-4 weeks. With printing on food service film, the implementation time may extend to about 8 weeks, because the production of dedicated film itself is more time-consuming.
“Client engagement is also crucial – the faster they make decisions, the faster the product reaches the market.”
What about Logistics?
All packaging – regardless of type – is ordered and controlled by MK Agro. Thanks to this, the client doesn’t have to worry about timeliness, material quality, or contact with the printing house. Additionally, we support clients in logistics and deliveries – whether we’re shipping a pallet to Germany or a container to the United Arab Emirates.
Private Label Tested in Practice
At the beginning of cooperation, we often propose transparent packaging with label printing. This allows the client to “test the market” – try several products and check which ones sell best. Only after this phase is the decision made to print dedicated film with logo and full graphic design.
“The minimum amount of printed film is 10 km, which is about 10 truckloads of product. That’s why it’s worth starting with the most certain variants, and that’s what we advise clients”
For whom and where?
We prepare private labels for partners from the European Union and beyond. For export markets outside the EU, we mainly supply sterilized products, in accordance with local regulatory requirements. A private label is created when the client is already certain that the product has been accepted – and we help them take the next step.
Simply, clearly, and as partners:
At MK Agro, creating a private label is not an outsourced project. It’s collaborative work – from graphics and formulation, through production tests, to logistics. We are a team that adheres to the principle: Your product – our responsibility.
